The End of Fashiontxt,chm,pdf,epub,mobi下载 作者:Teri Agins 出版社: HarperCollins 副标题: How Marketing Changed the Clothing Business Forever 出版年: 2000-8-22 页数: 352 定价: GBP 11.43 装帧: Paperback ISBN: 9780060958206
内容简介 · · · · · ·The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Ter...
The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, and licensing to image-making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers, the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute couture that sent Isaac Mizrahi's business spiraling...
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需要静下心慢慢看
给了我一个近乎完美的解释。
超级有内容的一本书,看了之后受益匪浅。
一直在追