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首页 Designing for Behavior Changetxt,chm,pdf,epub,mobi下载作者:Stephen Wendel 出版社: O'Reilly Media 副标题: Applying Psychology and Behavioral Economics 出版年: 2013-11-1 页数: 400 定价: USD 39.99 装帧: 平装 ISBN: 9781449367626 内容简介 · · · · · ·A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals. Stephen Wendel, HelloWallet’s head rese... 作者简介 · · · · · ·Stephen Wendel Stephen is a behavioral social scientist who serves as the Principal Scientist at HelloWallet, an independent financial guidance company. He conducts original research on financial behavior and coordinates the research efforts of HelloWallet’s advisory board of leading behavioral economists and psychologists. At HelloWallet, he’s helped build an engaging product ... 目录 · · · · · ·Chapter 1 How the Mind Decides What to Do NextThe Deliberative and Intuitive Mind Making Sense of the Mind Most of the Time, We’re Not Actually “Choosing” What to Do Next Even When We “Choose,” Our Minds Save Work The Obvious, Simple Stuff Is Really Important · · · · · ·() Chapter 1 How the Mind Decides What to Do Next The Deliberative and Intuitive Mind Making Sense of the Mind Most of the Time, We’re Not Actually “Choosing” What to Do Next Even When We “Choose,” Our Minds Save Work The Obvious, Simple Stuff Is Really Important A Map of the Decision-Making Process On a Napkin Chapter 2 Why We Take Certain Actions and Not Others A Simple Model of When, and Why, We Act The Create Action Funnel On a Napkin Chapter 3 Strategies for Behavior Change A Decision or a Reaction: Three Strategies to Change Behavior Strategy 1: Cheat! Strategy 2: Make or Change Habits Strategy 3: Support the Conscious Action A Recap of the Three Strategies On a Napkin Discovering the Right Outcome, Action, and Actor Chapter 4 Figuring Out What You Want to Accomplish Start with the Product Vision Nail Down the Target Outcome Identify Additional Constraints Generate a List of Possible Actions for Users to Take On a Napkin Chapter 5 Selecting the Right Target Action Research Your Target Users Select the Ideal Target Action Define Success and Failure How to Handle Very Diverse Populations On a Napkin Developing the Conceptual Design Chapter 6 Structuring the Action Start the Behavioral Plan Tailor It Simplify It Make It “Easy” On a Napkin Chapter 7 Constructing the Environment Tactics You Can Use Increase Motivation Cue the User to Act Generate a Feedback Loop Knock Out the Competition Remove or Avoid Obstacles Update the Behavioral Plan On A Napkin Chapter 8 Preparing the User Tactics You Can Use Narrate the Past to Support Future Action Associate with the Positive and the Familiar Educate Your Users How Training Your Users Fits In Update the Behavioral Plan How Behavior Change Techniques Relate to the Thought the Behavior Requires On a Napkin Designing the Interface and Implementing It Chapter 9 Moving from Conceptual Designs to Interface Designs Take Stock Extract the Stories or Specs Provide Structure for Magic to Occur On a Napkin Chapter 10 Reviewing and Fleshing Out the Interface Designs Look for Big Gaps Look for Tactical Opportunities On a Napkin Chapter 11 Turning the Designs into Code Put the Interface Design in Front of Users Build the Product Go Lean If Possible On a Napkin Refining the Product Chapter 12 Measuring Impact Why Measure Impact? Where to Start: Outcomes and Metrics How to Measure Those Metrics Determining Impact: Running Experiments Determining Impact: Unique Actions and Outcomes Other Ways to Determine Impact What Happens If the Outcome Isn’t Measurable Within the Product? On a Napkin Chapter 13 Identifying Obstacles to Behavior Change Watch Real People Using the Product Check Your Data Figure Out How to Fix the Obstacles On a Napkin Chapter 14 Learning and Refining the Product Determine What Changes to Implement Measure the Impact of Each Major Change When Is It “Good Enough”? How to (Re-)Design for Behavior Change with an Existing Product On a Napkin Putting It into Practice Chapter 15 Common Questions and a Start-to-Finish Example An Example of the Approach Questions About How and Why We Act Questions About the Mechanics of Building Behavior Change Products Chapter 16 Conclusion Four Lessons Themes Looking Ahead Appendix Glossary of Terms Appendix Resources to Learn More Resources on Behavior and Decision Making Appendix Bibliography Appendix About the Author · · · · · · () |
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作者： 子由你
这本书真的还是很有参考价值的。
脑洞之大,角度只独特让我震撼
很新颖。
忍不住一直看下去