Jack Trout on Strategytxt,chm,pdf,epub,mobi下载 作者:Jack Trout 出版社: McGraw-Hill 出版年: 2004-03-26 页数: 144 定价: 170.00元 装帧: Hardcover ISBN: 9780071437943
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From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena</p>
With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the dema...
From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena</p>
With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format.</p>
Trout on Strategy:</p>
Is an ideal introduction to the thinking of one of the century's most influential marketing innovators
Explores Trout's major themes, including survival, perception, differentiation, and more
Connects the dots in his major works and makes his ideas relevant to the biggest issues facing business today
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这本书我在大学时看过一遍
希望不会让我失望。