内容简介 · · · · · ·

THINKERTOYS will teach you how to generate new ideas for businesses, markets, sales techniques, and products and product extensions. Packed with fun and practical tools and exercises, it outlines 30 practical linear and intuitive techniques that can be used by individuals or groups to tackle and solve business problems in fresh, creative ways.

作者简介 · · · · · ·

迈克尔·米哈尔科,世界公认的创造力大师。作为美国军人,他曾为北约组织提供富有创造性的解决方案；进入商界,他为全球500强的王牌智囊团进行培训,成为杰出的创新思维领域的专家；《米哈尔科商业创意全攻略》（ThinkerToys,又名《创意思考者的玩具箱》）畅销全球20余年,成为世纪商业必读经典；《米哈尔科创意思维9法则》成为改变固有思维方式的绝佳手册。