Deirdre N. McCloskey teaches economics and history at the University of Iowa and is the Tinbergen Distinguished Professor at Erasmus University of Rotterdam. Author of a dozen books in economics and history, she was formerly known as Donald. Her experience in changing gender is reflected in the new edition, but the message remains the same: economics needs to get serious about its rhetoric, and back to science. *Completely revised*Three new chapters, two new bibliographies*Publishing history: University of Wisconsin Press, 1985