Richard Conniff investigates the age-old question, are the rich different from the rest? It is true and he concludes that, indeed, they are completely different animals. In this book he offers with much sense of humor an insight into this unique social species, bringing to the surface their strategies of domination and submission, their exhibitionist behavior, and their hierarchic mechanisms. This is a captivating analysis on the idiosyncratic existence of the very rich, through the acute lens of a naturalist.