Advertisingtxt,chm,pdf,epub,mobi下载 作者:George Felton 出版社: W. W. Norton & Company 副标题: Concept and Copy, Second Edition 出版年: 2006-1-19 页数: 256 定价: USD 60.00 装帧: Paperback ISBN: 9780393731590 内容简介 · · · · · ·Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising. 点击链接进入中文版: 广告创意与文案(中文版)... |
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