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We’ve all watched smart, experienced leaders make flawed—even catastrophic—decisions. How can the risks be reduced? And how can you be sure that you’re making the right decisions? In this fascinating and instructive book, Sydney Finkelstein, Jo Whitehead, and Andrew Campbell—each a distinguished expert on strategy and decision-making in large organisations - show how the usually beneficial processes of the human mind can become traps. Experience and emotion can create hidden conflicts, even while we’re striving for objectivity. The imbalance may cause us to make a bad decision even though we think we are being objective. Think Again provides a new model to help us make better decisions. With vivid stories ranging across industries and disciplines, the authors deconstruct bad decisions and identify the forces that have produced them. They go on to show you how to recognize the conditions—red flags—under which good decision making is most likely to falter, and offer a way of selecting safeguards that reduce the risk and ensure better outcomes. There is no guarantee for perfect decisions. But with Think Again , you can understand the hurdles between you and success, manage to counterbalance their effects, and make better decisions—every day.

悉尼·芬克斯坦（Sydney Finkelstein） 世界排名前十的达特茅斯大学塔克商学院教授,领导力领域世界级学者,著有《从辉煌到湮灭》（Why Smart Executives Fail）,对决策失败的原因分析在商、学两界具有广泛影响力。

乔·怀特海（Jo Whitehead） 英国阿什里奇商学院附属的企管研究机构策略管理中心主任,该校数度位居英国商学院的榜首。曾任职于波士顿咨询集团,在决策学领域,兼具深厚的学识和丰富的实践经验。

安德鲁·坎贝尔（Andrew Campbell） 英国阿什里奇商学院教授,擅长分析决策相关的实际案例。

三位管理学大师,均致力于研究“决策为什么会失败”,各有所长,相得益彰。共同构建了决策防御体系,期望为读者将决策的风险降到最低。本书已成为《哈佛商业评论》决策管理经典。

景婧,上海外国语大学博士,曾译《超能陆战队》《超长的经济周期》等。

郑赛芬,上海外国语大学博士,曾译《头脑特工队》《坠落天使》等。