The second in the "What Your Professors Won't Tell You" series of essays on political economy, this collection includes thirteen essays. Authors include Nobel Prize winners Mario Vargas Llosa and Vernon Smith, Whole Foods Market CEO and founder John Mackey, and scholars from across the globe.

This book series is a project of the campus organization Students for Liberty and is intended to "offer the other side of the debate, the side that is rarely acknowledged to exist" in college courses on economics and political science. Students are encouraged to "read the best criticisms of free market capitalism ... Marx, Sombart, Rawls, Sandel" and then "wrestle with the arguments offered in this book, think about them, and make up your own mind."

The first book in this series The Economics of Freedom: Selected Works of Frederic Bastiat, includes a foreword by Nobel Prize economist F.A. Hayek.

Clear, concise, and persuasive rarely-heard arguments in favor of free market capitalism

Prominent essayists, including two Nobel Prize winners and a major American corporate chief executive.

Stimulating contributions from writers in China, Africa, Russia, Latin America, American universities and think tanks.

The "forbidden fruit" series subtitle has proved to be effective in attracting readers at book fairs and on college campuses.

Students for Liberty and the Atlas Economic Research Institute are conducting an internet promotional campaigns through libertarian networks. For example: http://www.cato.org/multimedia/daily-podcast/morality-capitalism

Tom Palmer, vice-president of the Atlas Foundation is a senior fellow of the Cato Institute. Educated at St. John's College and Catholic University, he earned his doctorate in politics at Oxford University. His writing is published in scholarly and popular journals, including Harvard Journal of Law & Public Policy, New York Times, Wall Street Journal and books by leading academic presses.