Change is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. That's what makes this book "must read." These are the 10 seminal articles by management's most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for inspiration--and ready to run with big ideas to accelerate their own and their companies' success.

If you read nothing else - full stop - read:

Michael Porter on creating competitive advantage and distinguishing your company from rivals

John Kotter on leading change through eight critical stages

Daniel Goleman on using emotional intelligence to maximize performance

Peter Drucker on managing your career by evaluating your own strengths and weaknesses

Clay Christensen on orchestrating innovation within established organizations

Tom Davenport on using analytics to determine how to keep your customers loyal

Robert Kaplan and David Norton on measuring your company's strategy with the Balanced Scorecard

Rosabeth Moss Kanter on avoiding common mistakes when pushing innovation forward

Ted Levitt on understanding who your customers are and what they really want

C. K. Prahalad and Gary Hamel on identifying the unique, integrated systems that support your strategy

彼得• 德鲁克（Peter Drucker,1909年—2005年）,被誉为“现代管理学之父”与“管理大师中的大师”。德鲁克以他建立于广泛实践基础之上的30余部著作,奠定了其现代管理学开创者的地位。他在《哈佛商业评论》发表了近30篇文章,本书收录的《自我管理》是《哈佛商业评论》创刊以来重印次数最多的文章之一。

克莱顿•克里斯坦森（Clayton Christensen）,哈佛商学院教授,“颠覆性创新”理念的首创者。代表作为《创新者的窘境》和《创新者的解答》。

迈克尔•波特（Michael Porter）,哈佛商学院战略与竞争力研究院负责人。

约翰• 科特（John P. Kotter）,哈佛商学院教授。

罗伯特•卡普兰（Robert S. Kaplan）,哈佛商学院贝克基金会教席教授。

C•K•普拉哈拉德（C.K. Prahalad）,美国密歇根大学罗斯商学院教授。

加里• 哈默尔（Gary Hamel）,伦敦商学院战略与国际商务客座教授。

托马斯• 达文波特（Thomas H. Davenport）,Babson College信息技术及管理学教授。

丹尼尔•戈尔曼（Daniel Goleman）,领导力情商大师,著有《情商》。

罗萨贝思•莫斯•坎特（Rosabeth Moss Kanter）,哈佛商学院教授。