《Brick by Brick》电子书下载

Brick by Bricktxt,chm,pdf,epub,mobi下载
作者:Robertson, David/Breen, Bill
出版社: Random House Books
副标题: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
出版年: 2013-6-27
页数: 320
装帧: Paperback
ISBN: 9781847941169

内容简介 · · · · · ·

Lego is one of the world's best-loved and most familiar brands, adored by generations of children. What is less well known, though, is how close this iconic company came to total collapse in 2003 before staging an astonishing recovery. Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step wit...




作者简介 · · · · · ·

David Robertson joined the faculty of the Wharton School in 2011. He teaches Innovation and Product Development in Wharton's undergraduate, MBA, and executive education programmes. From 2002 until 2010, Robertson was the LEGO Professor of Innovation and Technology Management at Switzerland's Institute for Management Development (IMD).Bill Breen is the coauthor of The Responsibi...




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  1. 筱软軟筱软軟说道:
    1#

    很不一样的体验

  2. 男爵喵咪男爵喵咪说道:
    2#

    不错,挺好的

  3. 狒狒的小太阳呀狒狒的小太阳呀说道:
    3#

    好的话也推荐别人看

  4. 郑姑娘020郑姑娘020说道:
    4#

    原以为会很枯燥

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